This is the privacy notice of Cup-Cake Factory. In this document, “we”, “our”, or “us” refer to Cup-Cake Factory.
This privacy policy (together with our Terms and Conditions and any other documents referred to in them) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. By using our website, you are accepting and consenting to the practices described in this privacy policy.
We are committed to protecting your privacy and the confidentiality of your personal information. Our policy is not just an exercise in complying with the law, but a continuation of our respect for you and your personal information.
We undertake to preserve the confidentiality of all information you provide to us, and hope that you reciprocate.
Our policy complies with the Data Protection Act 2018 (Act) accordingly incorporating the EU General Data Protection Regulation (GDPR).
The law requires us to tell you about your rights and our obligations to you in regard to the processing and control of your personal data. We do this now, by requesting that you read the information provided at https://www.knowyourprivacyrights.org
Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website
INFORMATION WE MAY COLLECT FROM YOU
We are committed to protecting the privacy of our customers. We do not require you to register and provide your personal contact details unless you place an order or choose to create an account with us.
During checkout, you can register with us or choose to checkout as a guest. By checking out as a guest we take the minimum information required to place and fulfil your order but you do not have an account with us and your details cannot be accessed through our My Account area. If you choose to register when placing an order, we collect personal information such as your name, email address, delivery and billing address. This information is used to fulfil your order. All information is transmitted using SSL encryption which means information is always encrypted and passed through a secure connection ensuring a very high level of data security. All information is held in our secure database.
We will use your contact details solely for customer service reasons. We will not send you marketing emails, unless you have agreed to this. We will never pass your email address onto any other company for marketing purposes.
We fully adhere to the UK Data Protection Act.
COOKIE POLICY
A cookie is a small piece of data stored by your web browser on your computer or your handheld device. Cookies help us provide you with a better website experience and some cookies are essential for our website to work e.g. to remember what you have added to your basket while you browse our website.
TYPES OF COOKIES
Session cookies
Session cookies are used for the duration of your visit on our website, but the cookie will be removed from your computer as soon as you close your internet browser down. If we didn’t use session cookies every time you went to a new page within our website you would be treated as a new visitor and therefore information, such as items added to your basket would not be stored.
Persistent cookies
Persistent cookies are remembered on your computer for a set period of time, unless you delete your cookies.
Turning off and deleting cookies
If you don’t want cookies placed on your computer, you can change this in your browser settings. You can reject all cookies or to only accept cookies on certain websites. If you choose to disable cookies this may cause some parts of our website to not operate or display correctly.
For more detailed information about cookies visit www.allaboutcookies.org which provides guidance on how to control cookies.
Third party partner cookies
We use third party partner cookies for selected purposes, mentioned below. All data collected is anonymous and never contains any personal detail e.g. name, address, telephone number, email address or payment details.
Google Adwords conversion
These cookies enable us to track the performance of our advertising on Google’s search engine, specifically which ads lead to visits and sales on our website. Google Privacy Policy.
Google Analytics
Google Analytics cookies enable us to collect data based on user activity on the site. This includes information such as the number of visits to the site, the quantity of orders placed and number of pages visited. This data helps us make improvements to our site in order to provide you with a better service. Google Analytics Privacy Policy
DISCLOSURE OF YOUR INFORMATION
We may disclose personal information to third party partners who perform functions on our behalf e.g. shipping, fulfilling orders or processing payments. The information provided will only be what is required for them to carry out the service and they will not be permitted to use the information for any other reason.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Website Terms of Use, our Online Terms and Conditions of Sale or any other agreements; or to protect the rights, property, or safety of Cup-Cake Factory, its customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction and with law enforcement agencies or court officials.
ACCESS TO INFORMATION
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to update or change this privacy policy from time to time.
CONTACT US
If you have any questions regarding this privacy policy, please email info@cup-cakefactory.co.uk